John F. Kennedy :: essays research papers

John F. Kennedy was the 35th president of the United States (1961-1963). He was the youngest person ever to be elected president. Also, He was the first Roman Catholic president and the first president to be born in the 20the century. He served in World War II on PT boat. He also helped to solve the Cuban Missile Crisis and started Peace of Corps to help 3rd world countries better them selves. Kennedy was assassinated before he completed his third year as president. Therefore, his achievements were limited. He was shot in the head and died within an hour. Kennedy was born on May 29,1917 in Brookline, Massachusetts. He was the second of nine children of Joseph Patrick Kennedy and Rose Fitzgerald Kennedy. "The other children in the family were Joseph, Rosemary, Kathleen, Eunice, Patricia, Robert, Jean, and Edward."(Encarta' 95). "The Kennedys were an active family. With 11 people in the house, someone was always busy. The children took swimming, sailing, and tennis lessons."(Potts, Steve - 7). The Kennedy family had long been active in politics. His brothers Robert and Edward Kennedy also entered politics. Kennedy's both grand fathers had been active in politics. His father was a self-made millionaire. He served as first chairman of the Securities and Exchange Commission and as U.S. ambassador to Great Britain during the administration of President Franklin D. Roosevelt. Kennedy's family called him jack. He and his older brother Joe were strong rivals. Jack was quiet and often shy, but held his owns in fights with Jo e. "The boys enjoyed playing touch football."(The World Book Encyclopedia, 261). His childhood was full of sports, fun and activity. This all ended when he grew up old enough to leave for school. Kennedy attended elementary schools in Brookline and Riverdale. "In 1930, when he was 13 years old, his father sent him to the Canterbury School in New Milford, Conn." (The World Book Encyclopedia, 261). One year later, he transferred to Choate Academy in Wallingford, Coon. He graduated from Choate in 1935 at the age of 18. He was promised a trip to London as a graduation gift but he became ill with jaundice and would have to go to the hospital. He spent the rest of the summer trying to recover. He was not entirely well when he started Princeton, several weeks later in the fall of 1935. The jaundice returned and he had to drop out of school.

Smog as Air Pollution

utNowadays pollution is becoming more and more serious problem, particularly air pollution. Since the beginning of the industrial revolution, the chemical elements of the atmosphere have changed. Along with the development of industrialization, air pollution has spread and now it is a global issue. There are many kinds of air pollution, one of them is smog. Smog can come from many areas, particularly factories and transportation systems, but there are some differences between developed and developing countries. In developed countries, highly developed industry is the main reason that smog is serious, they mostly use fossil fuels.However, developing countries started to industrialize, so increasing number of factories is the most important cause of smog and they always use the coal or wood burning. More and more people using cars and motorcycles also is a reason about that. Those of us who live in large cities are familiar with smog air pollution; the familiar brown haze resting over the city on a still day. We need to know what smog contains and where it comes from, as well as the health and environmental impacts of this hallmark of industrialization.There are two categories of smog to be covered: classic smog and the more recently described photochemical smog. Classic Smog In its most primitive and basic form, smog air pollution is the result of the burning of fossil fuels. It has several major components: 1) Smoke, which is tiny particles of ash, is released from the smokestacks of coal fired power stations. Coal power plants are now on the whole designed to trap this ash, called fly ash, which can be used to great effect in the concrete industry.These tiny particles contain not only carbon residue, but also silicon dioxide, calcium oxide and traces of heavy metals. If inhaled these can pose significant health risks. The silicon dioxide in the fly ash alone can cause lesions, scarring and inflammation of the lungs. 2) Sulfur Dioxide. Sulfur is present in allà ‚  fossil fuels  and is released as Sulfur Dioxide when the fuels are burned. Sulfur Dioxide reacts with oxygen gas to give Sulfur Trioxide. This then can react with water to give Sulfuric Acid (H2SO4).Another possibility is that the Sulfur Dioxide reacts immediately with water to give Sulfurous Acid (H2SO3). Either way, the acid produced is highly reactive and capable of causing significant damage to crops, soil, buildings and more. Several industrialized nations now employ technology that captures approximately a third of Sulfur Dioxide from the emission gases of power stations, greatly reducing the problems of acid rain. Photochemical Smog This is a far more noxious mixture of chemicals than classic smog air pollution. Significant inroads have been made to reduce the main contributors to classic smog.Such efforts in relation to photochemical smog are still in their early stages. Photochemical smog air pollution is a mixture of various chemicals that react with sunlight to produ ce new chemicals. This is where the name comes from;  photo  means  light  and  chemical  means chemical, or product of a chemical reaction. The chemical reactions involved are complex and while they are important, we need to know the  source  of these pollutants and their effects. The chemicals involved need to be addressed separately. The three main ingredients are Nitrous Oxides, volatile organic compounds and Ozone.Carbon Monoxide is a toxic byproduct of fossil fuel combustion but is considered separate to photochemical smog. London smog disaster One of the famous smog with all bad effects is London Smog which was caused by heavy coal combustion during the winter of 1952, The weather in Greater London had been unusually cold for several weeks leading up to the event because of the cold weather, households were burning more coal than usual to keep warm. The smoke from approximately one million coal-fired stoves, in addition to the emissions from local industry, wa s released into the atmosphere.Increases in smoke and sulfur emissions from the combustion of coal had been occurring since the Industrial Revolution and the British were familiar with these types of smog events. At times, the smoke and emissions were so heavy that residents referred to the events as ‘pea soupers’ because the fog was as dense as pea soup. However, while the area had experienced heavy smog in the past, no event had caused such problems as the weather event in December, 1952. Thousands of tons of black soot, tar particles, and sulfur dioxide had accumulated in the air from the heavy coal combustion.Estimates of PM10 concentrations during December, 1952, range between 3,000 and 14,000? g/m? with the high range being approximately 50 times higher than normal levels at the time. PM10 is particulate matter less than 10 micrometers in diameter. Conditions for Londoners today are much better with PM 10 concentrations around 30? g/m?. Estimates also suggest that sulfur dioxide levels during December of 1952 were 7 times greater than normal at 700 parts per billion (ppb). The weather preceding and during the smog meant that Londoners were burning more coal than usual to keep warm.Post-war domestic coal tended to be of a relatively low-grade, sulphurous variety (economic necessity meant that better-quality â€Å"hard† coals tended to be exported), which increased the amount of sulphur dioxide in the smoke. There were also numerous coal-fired power stations in the Greater London area, including Battersea, Bankside, and Kingston upon Thames, all of which added to the pollution. Research suggests that additional pollution prevention systems fitted at Battersea may have actually worsened the air quality, reducing the output of soot at the cost of increased sulphur dioxide, though this is not certain.Additionally, there were pollution and smoke from vehicle exhaust—particularly from diesel-fuelled buses which had replaced the recent ly abandoned electric tram system—and from other industrial and commercial sources. Prevailing winds had also blown heavily polluted air across the English Channel from industrial areas of Continental Europe. There was no panic, as London was renowned for its fog. In the weeks that ensued, however, statistics compiled by medical services found that the fog had killed 4,000 people.Most of the victims were very young, elderly, or had pre-existing respiratory problems. In February 1953, Lieutenant-Colonel Lipton suggested in the House of Commons that the fog had caused 6,000 deaths and that 25,000 more people had claimed sickness benefits in London during that period. Most of the deaths were caused by respiratory tract infections from hypoxia and as a result of mechanical obstruction of the air passages by pus arising from lung infections caused by the smog. The lung infections were mainly bronchopneumonia or acute purulent bronchitis superimposed upon chronic bronchitis.More re cent research suggests that the number of fatalities was considerably greater, at about 12,000. The death toll formed an important impetus to modern environmentalism, and it caused a rethinking of air pollution, as the smog had demonstrated its lethal potential. New regulations were implemented, restricting the use of dirty fuels in industry and banning black smoke. Environmental legislation since 1952, such as the City of London (Various Powers) Act 1954 and the Clean Air Acts of 1956 and 1968, has led to a reduction in air pollution.

Racial Discrimination - 1867 Words

Seminar on Peace Education A Research Paper on Racial Discrimination Racism takes many forms. In general, it is a belief that a particular race or ethnicity is inferior or superior to others. Racial discrimination involves any act where a person is treated unfairly or vilified because of their race, color, descent, national or ethnic origin. Racism may take the form of stereotyping, name calling or insults, commentary in the media, speeches at public assemblies and abuse on the internet. It can include directly or indirectly excluding people from accessing services, employment, education or sporting activities. Racism can occur systemically, as the result of policies, conditions and practices that affect a broad group of people.†¦show more content†¦So meaning having dark skin is not good to look at. Though it is just an advertisement but still it could be another form of racial discrimination among dark people. But not only those advertisements in television, but even also some of our local â€Å"teleserye† or â€Å"telenobela†. In that, I can say that racism is prevalent in the Philippines. Racial discrimination of Filipinos doesn’t exist only within the country but also to other countries. Why do most people from Western and other rich countries discriminate Filipinos? And why do they usually think of us as Gold diggers and stuff? How inferior it is to hear that thing if you were in our part either it is not easy to take that in your part knowing that people around the world describes Filipino as a Domestic Helpers. In the Philippine history, Spanish colony has made a big change in the country and has made contributed positive things and negative things. The friars (Spanish friars of the past settling in the Philippines) is putting into the minds of the students and of the people that they are the Superiors since they are white and the Indios (Filipino’s of before) are brown. In that thing you can already see that there is racial discrimination. One positive thing I can give upon their (the Spanish) contribution to the Philippines is Christianity in the land. This has been the greatest thing Filipino’s at this present is proud of and has made most us religious,Show MoreRelatedOvert Racial Discrimination and Institutional Racial Discrimination635 Words   |  3 PagesPrior to the 1960s, discrimination was viewed as a creature of prejudice (Feagin Feagin, 1988). What this means is that the problem of discrimination was viewed as one motivated primarily by individuals (or groups of individuals) on the basis of prejudice or hatred. Implicit in this prejudice-causes-discrimination-model (Feagin Feagin, p. XX) was the assumption that the solution to discrimination was one of simply eliminating prejudice. Thus, the elimination of prejudicial behavior wouldRead MoreRacial Prejudice And Racial Discrimination Essay1347 Words   |  6 PagesRacial discrimination is one of many terms used to express the suppression of a race or many races, but more specifically, it refers to the ill-treatment a person or group receives as a result of differences in their race, color, descent, national, ethnic origin or immigrant status. (Australian Human Rights Commission, 2016). Racial discrimination can be perpetrated by individuals within society, and corporate institutions such as schools, the work force and the government, all of which we have seenRead MoreRacial Prejudice And Racial Discrimination1637 Words   |  7 Pagesreferencing the topic of racism and racial discriminati on in today’s society, one of the biggest questions that still remain unanswered is as such: Why does racial discrimination still exist? What factors take place within the human mind that might cause feelings of hatred and bigotry? What can result from an individual using racially discriminating language? From times predating even the most notable case of as much, pre-Civil War United States American slavery, discrimination has existed in many differentRead MoreRacial Discrimination And Racial Profiling1524 Words   |  7 Pages In our society today, racial discrimination and inequality continues to be an issue. Regardless of the advancements we make in our society in terms of race, discrimination is something that can not simply be erased. The conflict with discrimination is evident when we look at the issue of racial profiling. Racial profiling refers to the treatment of an individual based on their race or ethnicity (Statistics of Racial Profiling 1). It is often a tool being used by law enforcement when deciding toRead MoreRacial Prejudice And Racial Discrimination859 Words   |  4 Pageshundred percent accurate. A racial comment would be that African Americans are dangerous coming from the fact that there are more African American in prison that any other demographic. In today’s America, racism is practiced in every sort of way from subtle, aversive, to even â€Å"reverse† racism and, many more. the most common way to racially discriminate against a group is through visual processing, ho wever, what causes this to be the most common mean of discrimination, could it be that this is howRead MoreRacial Discrimination And Gender Discrimination962 Words   |  4 Pagesincreasingly being seen, especially on social media. It s a single word which people are using instead of the longer phrases disability discrimination or disability prejudice. Racial discrimination and gender discrimination have their own single words - racism and sexism - and so those ideas can be expressed a little more easily. Disability discrimination is often complicated and misunderstood. At one end of the scale, buildings with steps instead of ramps may be said to be ableist. Less obviousRead MoreRacial Oppression And Racial Discrimination997 Words   |  4 PagesHuman begins since the beginning of time have understood the concept of racial solidarity but yet decides to ignore it. Racial oppression is a direct consequence of a superior race. Racial oppression is the act of power that causes the sta te of being to feel heavily exploited. There are two types of racial oppression that are not commonly well known of, institutionalized and internalized. Institutionalized oppression is expressed when a group of people based on their race has a different chance ofRead MoreA Brief Note On Discrimination And Racial Discrimination1532 Words   |  7 PagesDiscrimination made its way to planet earth way before it could be documented. Racial discrimination happens all over the world both consciously and unconsciously, destroying lives every day. Racial discrimination can best be described as, when a person is treated less favorably than another person in a similar situation because of their race, color, descent, national or ethnic origin or immigrant status. There are many forms of racial discrimination even if we don’t want to face it. Among the mostRead MoreRacial Discrimination And Its Effects On American Culture970 Words   |  4 PagesIf there is one thing I have noticed dur ing my, admittedly, short sixteen years, it is the racial discrimination and obvious bigotry of the those who are not white. Stereotypes and detrimental comments are slung every which way. Others, rely on subtle jabs while some are oblivious to the offense of the people they are around. It seems to me, that people do not seem to care. I have listened to countless conversations where people would nonchalantly insult their own culture and heritage as if theyRead MoreRacial Discrimination Essay2245 Words   |  9 Pages The purpose of this paper is to examine the causes, consequences and remedies of racial discrimination in the labor market. Understanding racial discrimination in the labor market is of critical importance because of the sever wage differentials between different races in the market. Most of the economic research on racial discrimination focuses on black and white males. Hence this paper will also be focusing on wage and employment differentials between black and white males. I will start by discussing

Effect Of Unethical Practices On The Workplace - 2173 Words

Table of Contents 1. Introduction 3 2.0 Key Points of Views and Analysis 3 2.1 Effects of Unethical Practices 4 2.2 Ethics and Code 4 2.3 Role of the Different Stakeholders Groups and Associated Values 4 2.3.1 Stakeholder Management 5 2.3.1.1 Contractors 5 2.3.1.2 Clients 5 2.3.1.3 Government 5 2.3.1.4 Unions 5 2.3.2 Workforce Management 6 2.3.3 Compliance 6 3. Conclusion 7 4. References/Bibliographies 7 1. Introduction In the past 12 weeks, I have been brought on a rollercoaster ride through the construction industry in Australia. I am amazed at the influence unions have in the industry, and while I am not a big fan of them or their actions, I have understood that they speak for the workers, fight for their welfare and rights, ensure their safety on site, and the industry cannot dispense their existence. Together with Fair Work, and the Fair Work Australia Act, Occupational Health and Safety, they shaped the industrial relations in the industry. Australia has a historical legacy of low density urban planning and car dependence. The densification of the city from urbanisation has brought about studies into shifting housing paradigm, compacting residential environment while challenging with affordable and quality housing (Alves and London, 2012), to meet the estimated 7.7 million population by 2051 (Plan Melbourne, 2014), with the intention of a 20-minutes city in mind, Plan Melbourne is conceived. I n meeting high quality housing, there is the Building Act and StateShow MoreRelatedShould Prostitution Be An Illegal Business?1533 Words   |  7 PagesProstitution is a controversial topic with a faction of the society arguing that the ancient trade should be legalized whereas the opponents insist that prostitution should be an illegal business because it is unethical. The commercial sex effects and its nature elicit divided opinion because legalizing prostitution as a trade affects its characteristic as a gendered institution and social nature. A section of the society perceives prostitution as an unequivocal exercise of patriarchal control overRead MoreBusiness Ethics And Ethical Practices1503 Words   |  7 PagesBusiness ethics and ethical practices have been focuses by many businesses in recent years. Business ethics can help the company to create and develop it workplace culture as well as to increase the productivity of employees. Due to the rapidly change and improvement of technologies, ethical practices within of the workplace have also been changed with the raising of new ethical issues. Many studies and researchers have indicated that it is very importance to identify and understand the impact ofRead MoreEthical Issues Of The Workplace1494 Words   |  6 Pages Ethical Issues in the Workplace Student’s Name Task 1 Helen is facing a big problem and challenge as well. This ethical concern can be termed as a challenge rather than a problem since it has not taken a side that can be considered as a problem. The challenge is evident and if the alteration of the financial statement to suit the demands of the customers. In the case Helen changes the document then she will have gone against accounting ethical codes. If she fails to adjust the financialRead MoreUnethical Behavior Has A Negative Impact On The Public, Economy And Work Environment Essay910 Words   |  4 Pagesprofessionals, we have a duty to make ethical decisions and always put the general public’s interest before our interest. Repeatedly, the general public is being confronted with unethical behavior. Unethical behavior continues to be a persistent problem in the public, nonprofit and for-profit sectors. Some recent unethical behavior includes military sex crime cover-ups, police racial profiling, test score manipulation, un authorized use of government property and funds, and political corruption. OtherRead MoreEthical Issues in Human Resource Management Strategies936 Words   |  4 Pagesdetermine how employees fit in the organizations growth in the future. In business practices, the level of honesty and transparency is referred to as ethics. HRM strategies should guide employees on their workplace behavior. These strategies show the organizations expectations of its employees in regards to ethical issues. Some of the ethical issues are discrimination, harassment, conflict of interest, workplace diversity, and privacy. Discrimination An organization should make sure that its HRMRead MorePros And Cons Of Having A Professional Code Of Ethics1683 Words   |  7 Pagesfrom applying the professional code of ethics depending on the context of practices. For this reason, this paper discusses both sides: positive and negative effects of adopting professional standards. For the purpose of this assignment, it is important to mention that a professional code of ethics comprises of pros and cons that need serious intervention. Professionally, organizations tend to implement ethical practices that guide workers through legal frameworks, which violate the very definitionRead MoreOrganizational Justice, Ethics, and Social Responsibility Essay801 Words   |  4 PagesOrganizational Justice, Ethics, and Social Responsibility Chapter discussed Organizational Justice, Ethics, and Social Responsibility. While watching CNBC on television, I viewed a documentary on the energy company Enron. Their practices and ethics, or lack thereof are an excellent example of the topics contained in this chapter. Their disregard for ethical behavior and social responsibility, ultimately led to the demise of the company and also caused several members of the company in managementRead MoreEthical Dilemmas in Workplace1634 Words   |  7 PagesEthical Dilemmas in Workplace Personal values may conflict with ethical decision making if those personal values are different than the organizational norms of the business or institution. Constructing, and maintaining personal ethics in the workplace rests with the individual, and how willing he or she is in assimilating to the evolving cultural dynamic of the corporate world. Many times a person find their personal, cultural and/or organizational ethics conflicting and must reconcile a course ofRead MoreOrganizational Misbehaviour Is Important For Modern Day Managers1487 Words   |  6 PagesAcademy of Management defines what constitutes sexual harassment in the workplace varies from the context in which it occurs and the facts. This form of interpersonal bullying in the organisation takes many forms, which include deliberate and overt or indirect and unintended behaviour disturbing another individual of same, or opposite sex; amongst persons or peers in a hierarchical affiliation. Sexual harassment in the workplace consists of three facets, which comprise firstly of gender harassmentRead MoreMindfulness And Its Impact On The Workplace Essay1649 Words   |  7 Pagespositive effect to individual hence will affecting positive outcomes to organization. Conventional stigma of how people see process of managing can only be developed by experiences diminished slowly because mindfulness could be learned with training. Nevertheless, Bruce (Cited in David and Hayes 2011) doubt that mindfulness has significant impact to employee’s task, goals and bond in the workplace. The author believes that mindfulness needs measurement to prove it works on the workplace. The reason

Emili Othello - 1162 Words

Xhozef Lumaj Professor Michael Healy English 2800: Great Works HMA 15 December 2015 Emilia’s Character in Othello Often within novels, plays or sorties, individuals are labeled to a certain category of character that fits an evident template. Emilia within Shakespeare’s Othello is unlike many of the other characters in that prospect as she is unique. Emilia has several different views and outlooks on the worldly matters, especially in comparison to say Desdemona or Othello whom respectively represent innocence and jealousy. The apparent fact that Emilia is married to Iago is an interesting prospect alone. Iago is a character of pure malevolence, whose only ambition is to harm, manipulate and control others for his own amusement and envy. Emilia’s marital status to Iago is naturally complicated taking into account Iago’s foul personality. It is unknown whether she truly was aware of Iago’s dark side, however it is suggested that she was not as she still attempted to attain affection and attention towards him. It is shown in the scene where she manages to acquire the h andkerchief Iago wanted, she said â€Å"Heaven knows, not I; I nothing but to please his fantasy† (Act 3, Scene 3). However Iago hardly shows any affection towards her; he constantly disrespects her by calling her â€Å"foolish wife† or â€Å"A good wench† despite her flirtatious attempts talking to him and accomplishing the task he set for her, which was gaining the handkerchief. Not only that, but she wanted him to be asShow MoreRelatedLove and Desdemona2800 Words   |  12 Pagesothello was a tradgic play. it shows many different types of feeling inWithout Trust, Love Cannot Prevail Trust can be defined as assured reliance on the character, ability, strength, or truth of someone or something (Websters 1246). In life many people are faced with the decision on who or who not to trust, especially in the realm of love. Trust is one of the main factors needed to determine a healthy, loving relationship. In William Shakespeares Othello, the main character Othello is unable

Nba †a New Digital Entertainment Model in China Free Essays

string(21) " and live NBA games\." Entertainment and Media Industries Professor Sam Craig NBA – A New Digital Entertainment Model in China Name : Ted Mui Executive Summary The National Basketball Association’s expansion into the Chinese market has been met with great success. The company’s China operation currently generates over UDS$150 million in annual sales, and is one of the most recognized international brands in the country. To further focus on the growth of this unique market, a subsidiary was established in 2008, with former head of Microsoft China Tim Chen serving as the first CEO. We will write a custom essay sample on Nba – a New Digital Entertainment Model in China or any similar topic only for you Order Now The NBA has had great success in developing strategic partnerships in China. Over 290 games are broadcasted on Chinese TV per year, and NBA-related content can be readily found online on Chinese websites. However, NBA China has thus far generated little revenue directly from its end consumers, especially with its digital offerings. In reviewing its target market, we find that the NBA is in direct competition with other online entertainment products for the time and money spent by this market. Popular online entertainment options for China youths share the following traits: simple to learn and use, ability to interact with other users, a high (and almost addicting) replay value, and contain many customizable features for its users. Based on these ideas, it is suggested that NBA China pursue the development of a brand new web portal combining the components of gaming, social networking, and video streaming, which currently all exist as separate components. Using a concept based on an old video game idea, the web portal will aim to move consumers down the marketing funnel, eventually expanding the fan base and leading to end-user generated revenue. The cliche of the China market is well known to everyone by now. With its population of 1. 3 billion steadily increasing its purchasing power, China has become the focal point of just about every multinational company. Despite its potential, many multinational corporations’ attempt in entering the China market ends in failure, with millions of dollars of investment vanishing without producing any returns. The National Basketball Association is one of the rare success stories in China. Since opening its first office in Hong Kong in 1992, the NBA’s Greater China operation has grown to four offices with over 100 employees, generating over USD$150 million in annual sales. According to a survey, nearly 90% of Chinese people aged 15-54 in 11 urban markets had some awareness of the brand. 1 Despite this initial success, there remain many opportunities for growth in this market, especially in the digital sector. Facing increasing pressure from competition wishing to emulate its success and from shareholders seeking greater returns from the market, the NBA must look for new ways to build on its success in China. Company Background The National Basketball Association, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. It is currently the third largest sports league in North America, with an estimated league revenue of $3. 2 billion for the 2008-09 season. Looking to expand the association’s presence outside of North America, the NBA occasionally hosts exhibition games around the world. 1 The NBA first made its presence in China in 1979, when the Samantha Marshall, â€Å"NBA’s China Strategy a Slam Dunk,† Crain’s New York Business. com, May 29, 2008. 2 Source: Plunkett Research, Ltd Washington Bullets traveled to China to play two exhibition games against the Chinese National Team. Seeing the potential for the Greater China market, the NBA sent its first Asia-based employee to Hong Kong in 1990. The association’s operations in China have grown substantial since, leading up to the formation of NBA China in 2008. As a subsidiary of the association, NBA China is responsible for conducting all of the league’s business in Greater China. While the NBA remains as the majority shareholder of the new entity, 5 other strategic partners invested $253 million to acquire 11% of the company in preferred equity. The 5 partners are ESPN (a division of Walt Disney), Bank of China Group Investment, Legend Holdings Ltd. Li Ka Shing Foundation, and China Merchants Investment. 4 Timothy Chen, former CEO of Microsoft China, was appointed as the new entity’s first CEO. NBA’s Digital Strategy in China Since Yao Ming’s entry into the league, NBA coverage has grown substantially along all lines of Chinese media. The country’s national television network, CCTV, has Each season, the CCTV established a long-term partnership with the association. sports channel televises over 90 regular season games, including the NBA All-Star Game, NBA Playoff games and The Finals. In addition to CCTV, the NBA is also covered by 50 other broadcasters around China, covering all but 2 provinces in the country. In total, about 290 NBA games are broadcasted on TV in China each year. 5 3 Pete Thamal, â€Å"The NBA and China Are Fans of Each Other,† New York Times, August 9, 2008. Source: nba. com 5 Source: hket. com 4 The NBA has also been able to capitalize on the rapidly increasing population of internet users in China. The association has partnered with Tom. com to revamp its localized websites in Greater China (Mainland China, Hong Kong, and Taiwan). Among the new features, the sites will include online webcasts allowing viewers to watch live games and Chinese-language talk shows daily, and provide gaming and fantasy basketball options and networking capabilities. 6 Moving towards high definition media, the NBA has recently signed a strategic cooperation agreement to allow BesTV, Shanghai Media Group’s (SMG) Internet Protocol TV (IPTV) subsidiary, to offer pay-perview broadcasts of up to 14 high-definition NBA games daily over a four-year period. 7 Through a partnership with KongZhong Corporation, the NBA has also launched a China WAP site in 2007. The site will allow mobile users to access a broad range of content options including news, scores, editorial content, player interviews, TV schedules, wallpapers, ring tones, video clips and live NBA games. You read "Nba – a New Digital Entertainment Model in China" in category "Papers" The NBA hopes to generate revenue from the site through offering advertising options to corporations and premium downloadable content to end-users. 8 The NBA’s media blitz in China appears to have produced great results. Currently, more than 30% of nba. com traffic comes from China, and this number can be expected to increase over the years. NBA† was ranked 7th in the hottest search keywords in 2008 for Baidu, China’s leading search engine. Similarly, â€Å"NBA† was ranked 10th for Google China’s most popular search words. Other than the NBA, only Xunlei and QQ, 6 7 Anita Davis, NBA Inks Tom. com Online Deal, CEI, August 20, 2008 st Source: 21 Century Business Herald 8 Source: nba. com two of China’s largest web portals, appear in the top 10 of both those lists. However, it is unknown how effective this web traffic has been in generating actual revenue for NBA China. Market Overview In 2008, China overtook America as the country with the largest number of internet users. As of the second quarter of 2009, the country now has over 330 million users, with a growth rate of over 50% annually (see exhibit A). The demographic groups growing comparatively faster than this average are people living in rural areas (with over 100% annual growth), young â€Å"netizens† aged 18 and under, and adults aged 30 and up. Exhibit B shows a breakdown of the age demography of internet users in China. There are also an increasing number of users accessing the internet through mobile devices. Currently, over 29% of internet users use mobile phones to get online, with a growth rate far exceeding that of laptop users. 9 The high growth rate indicates that more and more of the country’s 600 million mobile-phone subscribers now own mobile devices capable of accessing internet information. With next generation mobile technologies such as the iPhone and Google Android yet to reach the mass market in China, there remains great potential for significant growth in this market for years to come. The Meek Shall Inherit the Web, Economist, September 6, 2008 Exhibit A 100 million Total Internet users in China: 2005-2009 3. 5 3 2. 5 2 1. 5 1 0. 5 0 1. 23 1. 03 1. 62 2. 50 3. 38 Total Internet Users 2005 2006 2007 2008 2009 Exhibit B Age structure of Internet users in China Source: Statistical Survey Report on the Internet Development in China, CNNIC, January 2008 Competition Many sports a nd entertainment companies have tried to emulate the NBA’s success in China and have invested heavily in its digital marketing efforts. The National Football League has launched a Chinese website (nflchina. com) providing up-to-date news and score, discussion boards and mini-games. Manchester United, the richest sports club in the world, also has an all-Chinese website with online media and shopping to capture on its Chinese fan base. But as the earlier search rankings would suggest, the NBA is by far the leading sports entertainment company in China. Leading infotainment web portals such as sina. com and sohu. com have pages dedicated to the NBA linked from their front page. Already in a dominant position in the sports entertainment sector in China, the NBA should perhaps look at its competitive landscape from another perspective. At present, the NBA generates the majority of its revenue in China through broadcast rights, branding partnerships and ad sales through its media channels. However, it has thus far been able to generate relatively little income from its actual fan base with its digital content. In comparison, end-user Internet Value Added Services (IVAS) made up for the majority of the revenue for Tencent Holdings Ltd. another digital media partner of NBA China. Tencent Holdings Ltd. is the largest and most used internet service portal in China. The company’s strategic goal is to provide users with a â€Å"one-stop online life service†10 While its product offerings are similar to that of MSN Messenger, Facebook, World of Warcraft, 10 Source: tencent. com and other leading instant messaging, social networking, and online gaming com panies, Tencent is unique in its ability to generate revenue directly from the end users of its products. Most of Tencent’s products are interconnected through its QQ Network, ncouraging its free users to upgrade in order to access its value-added services such as ringtone downloading, SMS sending/receiving, and online gaming. QQ Coin was later introduced to allow users greater ease in making purchases in the â€Å"virtual world†, and incentivizing video gamers with rewards for performance. With a retail value of 1 yuan (about 14 cents) per coin, users are able to use the coins to purchase â€Å"virtual goods† such as avatars, virtual gifts for friends, and even items for use in games. Due to its ease of use and low denomination in value, the QQ Coin took off with the company’s young user base. It is estimated that nearly $2 billion in virtual currency was traded in 2008, even leading the Chinese government to implement restrictions to the trade. 11 Exhibit C Tencent Holdings Ltd. Quarterly Revenue by Sector Source: Tencent Holdings Ltd. Investor Fact Sheet 11 David Barboza, In China, New Limits of Virtual Currency, New York Times, June 30, 2009 Strategic Analysis While NBA China has succeeded in building brand awareness with its target demographic market, its digital strategy has thus far only focused on only the active fan base of this market. Its licensed product with Tencent and EA Sports, NBA Street Online, targets only the segment of gamers who are passionate about NBA basketball. Likewise, services on the NBA China website such as video games and news updates are mainly targeted to already converted basketball fans. A recently initiative called NBAiD was launched exclusively for the NBA China website. Looking to capitalize on the growing popularity of social networking and blogging, NBAiD acts as a personal page for NBA fans, allowing fans to connect with one another and express opinions through blogs. However, at this point, the product itself has very little added value for active or casual fans. Segmenting user categories using the concept of the marketing funnel, we see that NBA China has succeeded in both capturing awareness in the mass market and driving loyalty from its core fan base through its digital strategy, but have done little to drive â€Å"aware† consumers down the funnel (see Exhibit D). There remains great potential for the NBA to generate greater interest and desire for its product through a revision of its digital strategy. Exhibit D The Marketing Funnel Applied to NBA China Target Market Awareness Casual internet users who are aware of the NBA brand, but have no intent to spend money on its products Internet users who are interested in learning more about the NBA, and look to utilize free products and services made available to them Interest Desire Internet users who are attracted by the entertainment value of the NBA and may take action upon receiving an attractive offer Action Individuals who are engaged to the NBA and are most likely to purchase new products and services offered to them Repeat Purchases The digital age has changed the landscape of sports marketing. Martin Sorell, chief executive of WPP, recently advised the International Committee on the importance of meeting the needs of the new generation of young and tech-savvy consumers: There are 1. 6 billion people online today and 4 billion mobile phones. The key audience with whom these digital opportunities resonate is of course young people. They are a valuable and massive audience. Globally they impact over $600 billion in consumer spending. The young people take their media habits with them, so if you are ot part of their habit now – you most definitely will not be in the future. Let the children play. You have to let them play with your content, your assets in their own way. 12 12 Karolos Grohmann, Don’t Restrict Games Media Access, Sorrell urges IOC, Reuters, October 5, 2009 While referring to a different context, Sorrell’s remarks can also be addressed to NBA China’s current situation. Ther e is indeed a huge market of internet and mobile users, and the majority of them belong to the young demographic group that NBA China is targeting. The media habits of youths in China also differ greatly than that of the United States (see Exhibit E for comparison). On average, Chinese youths spend about 18 hours on the internet a week, compared to 12 hours in the US. 13 Social networking sites such as renren. com and kaixin001. com, streaming video sites such as youku. com and todou. com, and online games make up for the majority of these hours spent online. NBA China should now look to capture a bigger share of the â€Å"entertainment hours† spent by youths online. To accomplish this, NBA China must understand and tap into the media habits of these users, as Sorrell suggests. Exhibit E Comparison of Internet Activities Used by US and China Internet Users Source: China Internet Network Information Center Pew Research Center 13 Shaun Rein, Blogging Down in China, BusinessWeek, July 27, 2006 Popular online entertainment options for China youths share the following traits: simple to learn and use, ability to interact with other users, a high (and almost addicting) replay value, and contain many customizable features for its users. One such example is the recent phenomenon of the Happy Farm game (see Exhibit F for screenshots). The concept of the game is not a breakthrough in any way: In the game, players act as owners of a farm, and are responsible for cultivating, irrigating, fertilizing, spraying, harvesting and selling crops. Each action will add points to the player’s level. However, a player can not only take action on his own farm, but also on his friends’ farms. Thus, people can either help their friends manage their farms, or steal crops from other players. The accumulation of all these actions will eventually help the players get bigger farms. Made available for users in social networking sites such as kaixin001. com and renren. com, the success of the simple game has been phenomenal, with reportedly 23 million users now playing the game. 14 Tencent has since created its own version of the farming game, and is expected to generate RMB50 million (USD $7 million) from the game each month. 15 Exhibit F Screenshots of â€Å"Happy Farm† Game 14 15 Source: duowan. com Source: tradingmarkets. com Recommendation Currently, the NBA China already has components of gaming, social networking, and video streaming. The idea is to combine all these components into one entertainment web portal targeted to youths that will drive interest and desire, leading to generation of revenue from end users. In 2005-06, video game developer 2K Sports added a new feature to its yearly NBA and NFL games called â€Å"The Crib†. The feature awards players as they accomplish feats and milestones within the game. With crib credits, players are then able to decorate their crib (slang for home), buy music, or play mini-games (see Exhibit G for screenshots of Cribs). While this feature was innovative in adding replay value to the game, its customizable options were limited and the feature was eventually removed in future renditions of the sports games. However, such a concept may be much better utilized in an online environment where crib owners can interact in real time, new videos and games are readily accessible, and virtual items are plenty to satisfy the customization appetite of its users. Exhibit F Screenshots of â€Å"The Crib† from video game NFL 2K5 Source: ign. com The possibilities stemming from such an idea are endless. Having already an established network of corporate partners, â€Å"The NBA Crib† can serve as a media channel for product placement. Already showing an appetite for spend virtual dollars, users in return can earn or buy credits to purchase branded virtual products for their cribs (ie. a Coca Cola machine) or even themselves (ie. the latest basketball shoes from Adidas). Other uses for crib credits can include purchasing coupons for use at the online NBA store and video clips and music exclusive to the NBA. Most importantly, interaction between crib owners should be encouraged through games within the crib system. Basketball-themed games can take place within the assigned neighborhoods of owners, and friends can â€Å"visit† each other’s crib with their custom avatar. With the right combination of attractive gaming options, customizable features, and interactive capabilities, this concept will substantially increase the interaction between the NBA and its fans, and eventually lead to a sustainable model for generating revenue from its target market of Chinese youths. NBA China has successfully developed a unique and dominant position in the sports entertainment sector in China. However, the NBA can not simply rely on its popularity and brand recognition to succeed. With Yao Ming injured this season, there are worries that NBA viewership rates in China will significantly drop this coming season. It is therefore crucial for NBA China to connect with its target market and provide supportive product offerings to satisfy their entertainment needs. In this market of technologydriven consumers, NBA China must strive to not only become the leader in sports entertainment in China, but also a leader in digital entertainment. How to cite Nba – a New Digital Entertainment Model in China, Papers

The Young Child in Culture

Questions: Patch 1: The Ecology of the young child in cultureIn this first patch, write 500 words that address the following topic:What/who is a child? Also think about:what is a child's place in a human ecological system?How do children participate in everyday cultureYou must link your writing to at least 3 academic references that help to support your points and signpost the sources of your thinking.Patch 2: Images of Childhood(s) For this task, you will carefully select 2 images (photographs or artistic renderings) that depict young children in ordinary activities. These images should be ones that make you think about how young people (birth to age 8) experience their early life as a member of a society and a culture, and also how society and culture have expectations about childrens early lives. The images should not be extraordinary nor exotic (they should not be of child soldiers or beauty pageants), they should depict ordinary life activities such as family life, playing at home, in the neighbourhood, or at school. They could be images of children on special occasions, such as birthdays, holy days, or holidays if youd like, so long as these activities would be considered fairly ordinary within the society and culture that the child is a part of. You will want to select images that give you something to talk about and think about. You will want to select images that depict the setting in which the image was rendered.One of the images should be one that you can comment on from an insider perspective with regard to culture (an image that represents the culture you identify with). The other image should be one that you will not be as familiar with so that you can read and comment on the photo from an outsider perspective. It will be very good of you to work with a peer from your seminar group, someone who has a different cultural background than you. With each others permission, you could share photographs, talking with each other about how culture is represented in e ach of the photos. For your submission you might use your peers photo for the outsider perspective (with their permission).For the patch that you submit, you will use these images to discuss the intersection of children within culture, and as a prompt to write about how culture constructs and understanding of children and culture. Bring these images and your draft writing to the seminar next week. It is essential that you do this, for the seminar is devoted to sharing writing and providing feedback. Answers: The Ecology of the young child in culture Childhood is primarily defined as the definitive period from the date of birth to that of the age of seven or eight. It is the period when a child can be categorized under the phase and boundary of small children with characteristics like- complete immaturity, fully dependent quality, ignorant towards the social norms and inherently good with innocence. During this period, the relationship between the adult and child as well as the interaction pattern point towards- indulgence, unquestioned obedience along with expectations of deference (Guralnick, 2001). Therefore, when it comes to childhood, a constructive way of the development of children on the viewpoint of culture that influences their perspectives towards the society as it is obvious that they dont have a voice with strongly contested standpoints but in the future, their lives will be shaped by these cultural perspectives and it will determine their mindsets (Nader et al., 2006). The place of a child in the human ecological system The very famous Bronfenbrenners theory of child development highlights an innovative concept which reconciles the numerous environmental systems present in the society that have possible impacts on the child development. Urie Bronfenbrenner is a Russian American psychologist, according to whom child development is affected by the surrounding environment which includes the different cultures of a society. The relationship among the children, the society, the teachers and the families is everything that has impact on the development of children as per the study of Oswalt. The theory of ecological systems can be divided into multiple levels as micro system, mesosystem, macro system, chronosystem and exosystem (Brooker Woodhead, 2010). A child is more close to his parents as well as his family which defines the micro system of the ecology in line with the study of Sincero and it establishes the mental and physical development of children that includes a childs relationship with teachers , neighbors, friends and families. Doll-Yogerst in 2011 stated that ecological systems model helps in recognizing the childs development which is mainly affected by the surroundings related to the everyday activities during which a child spends most of its day (Doll-Yogerst, 2011). For instance, parents of a child greatly affect its behavior as well as beliefs and in the same way the child also has impact on the behavior and belief of the parents. Apart from all of these, other elements of a society, like- peers, preschool, child care center and kindergarten have also impact on the development of children which has been illustrated in the study of Doll-Yogerst. Participation of children in everyday culture Source: (Reilly et al., 2005) Anthropologist Ruth Benedict mentioned that the children who are raised in traditional and non-industrial style of societies have different perspectives in future along with different mindsets and attitudes than that of the modern societies. The comparative approach of different social and cultural construction in case of child development is the core technique here. Participation of children in diverse institutional collectives has been categorized into three major aspects, society, institution and individual which have been demonstrated in the above figure. Family practices, preschool practices and schooling practices are the key value positions according to Vygotsky and Hedegaard in their social situation of development as well as conceptualized participation of the child development theory respectively (Phillips Shonkoff, 2000). The home practices and the social situations of the child development are influenced by their participation in the cultural activities going on in the s ociety. Images of Childhood(s) Cultural knowledge gets strengthened by the diverse images of children in their early childhood days. Most of the parents focus on cognitive play along with outdoor environmental learning. But the key thing about early childhood learning is based on the cultural learning of the children by childhood images as it affects the mental, physical, psychological and emotional states during infancy the most (Sothebys, 2016). According to ECE professional, like- Raelins study in 2007, insider perspective regarding a culture and outsider perspective with the cultural learning of a totally diverse cultural group have the best positive impact on the behavior of a child. The images, stories and the assumptions from these images get carried for a long time as the derived mental models represented by top children educationalists, like- Rogoff, Vygotsky, Bronfenbrenner and Piaget (Phillips Shonkoff, 2000). Source: (Sothebys, 2016). During the twentieth and twenty first century, this image has been quite dominant in the universalized style of mass schooling that reflects the sentimental view of the children. With this image of everyday activity, innocence along with vulnerability gets implanted in the minds of the children (Odom Wolery, 2003). With this approach, a young child under the age of eight year understands as well as recognizes that he/she is an imperative part of the society. Therefore, active engagement of images of childhood is required in case of the adults so that the children will be inclined towards the cultures of their respective societies. Source: Arua, Uganda. Family having lunch in front of their hut in a village near Arua. Achim Pohl/Das Fotoarchiv/Still Pictures This image is for the outsider perspective based on the intersection of the children towards the culture of a totally unfamiliar culture and with this approach comments based on the outsider perspective on this photo can be given. For this, involvement of peers from different cultural background plays a vital role (Phillips Shonkoff, 2000). This peers photograph is for the outsider perspective of child development that reflects the polycropping culture of Africa. It highlights the shared but social aspects of identity in spite of an individual style of childhood. According to Vygotsky, it is totally different from the other Western perspective where the social process is depicted quite differently with this traditional African culture which shows strong relationship with the society. Zimba described it as a very nice quote-An individual is only an individual with the other people and this South African Zulu culture delineates it as nurturing. Traditional social values by cultural ce remonies, like- naming, christening, marriage, death are the main focus here which have been stated by Erikson that put meaningful social roles with sentiment in the minds of these small children (Nader et al., 2006). According to Nsamenang, with this approach the children learn the responsible participation by which they individuate themselves interconnecting with the society on their way to adult identity that shape their real life tasks in future. References Brooker, L. and Woodhead, M., 2010.Culture and Learning(Vol. 6). The Open University. Bronfenbrenner, U., 1970. Two Worlds of Childhood: US and USSR New York: Simon Shuster. Doll-Yogerst, D. and Magnin, M.A., 2011.Tapping Into Teen Concerns, Perceptions and Behavior in Oconto County, WI. Oconto County University of Wisconsin-Extension. Guralnick, M.J., 2001.Early Childhood Inclusion: Focus on Change. Paul H. Brookes Publishing Company, PO Box 10624, Baltimore, MD 21285-0624. Mahoney, G., Kaiser, A., Girolametto, L., MacDonald, J., Robinson, C., Safford, P. and Spiker, D., 1999. Parent Education in Early Intervention A Call for a Renewed Focus.Topics in Early Childhood Special Education,19(3), pp.131-140. Nader, P.R., O'Brien, M., Houts, R., Bradley, R., Belsky, J., Crosnoe, R., Friedman, S., Mei, Z. and Susman, E.J., 2006. Identifying risk for obesity in early childhood.Pediatrics,118(3), pp.e594-e601. Odom, S.L. and Wolery, M., 2003. A Unified Theory of Practice in Early Intervention/Early Childhood Special Education Evidence-Based Practices. The Journal of Special Education,37(3), pp.164-173. Phillips, D.A. and Shonkoff, J.P. eds., 2000.From Neurons to Neighborhoods:: The Science of Early Childhood Development. National Academies Press. Reilly, J.J., Armstrong, J., Dorosty, A.R., Emmett, P.M., Ness, A., Rogers, I., Steer, C. and Sherriff, A., 2005. Early life risk factors for obesity in childhood: cohort study.Bmj. Sothebys, (2016).Ecole Franaise du XVIIIe sicle. [online] Available at: https://www.sothebys.com/en/auctions/ecatalogue/2015/dillee-dynastie-experts-collectionneurs-pf1541/lot.223.html [Accessed 13 Jan. 2016].